I get your knowledge in front of people’s eyes and into their heads. I know I can. I know you can’t.

Why?

Alright, you probably came here for some context.

I am Tobias Nielsen, born in Germany. Two days before enrollment closed, I decided to study law instead of medicine because I didn’t like the rigid “school-like” way the medicine degree is structured.

Was that a good decision?

Hell yeah.

Not so much because of law, to be honest, but because of all the related things I was about to learn. In 2017, I started my law degree at the university of Göttingen, Lower Saxony. As it happens to all students (that are mentally still alive), my interests shifted over time. From commercial law to corporate law all the way to international economic law and, finally, comparative law.

While completing an assignment on commercial arbitration under the UNCITRAL model law in comparison to the English Arbitration Act of 1996, I found myself addicted to reading about the English legal system. The organic and practical nature of the Common Law made so much more sense to me than European civil law systems. Not long until I started studying the history of the legal system of the United States and how it developed from the English legal system that had been around since 1066.

It was round about the same time, in 2020, that I started writing about legal topics online on my blog Unternehmensrecht Aktuell. The goal was simple: making legal topics understandable for people with no legal knowledge and few time (e.g. business owners). So I started to figure out exactly that. And since I liked expressing myself as academically accurate as possible, I can tell you it was quite the challenge.

And it turned out it should always remain a challenge. As a research assistant at a large law firm in Southern Germany, as a paralegal for an executive training and recruiting company, finally as a consultant specialized in international tax planning.

My brain just loved academically accurate articulation so much. Too much.

This wouldn’t get me ahead in marketing and sales.

I could easily live off clients that other clients referred to me, as many professionals can.

But it didn’t feel right. It didn’t feel reliable. And I couldn’t choose my clients as I felt like.

It became clear to me that I needed to force my brain to accept this new paradigm: people wouldn’t come to me based on what I said, but based on what they understood.

I left Germany and went to Latin America. Without the backup option of going into employment whenever my marketing wouldn’t land, I needed to make this work.

And I did.

After making this work, I saw the market for legal services through new eyes. And now, something else started bothering me: the international tax planning space was dominated by unqualified gurus. These gurus, armed with genius marketing, branding and sales strategies, absolutely crushed qualified professionals in that field.

They didn’t deliver anything of value, they even harmed their clients, and exposed them to severe risks, while charging ten times more than most qualified professionals.

And this is the situation today. More than ever. The gurus know how to capitalize on the recent global insecurities.  Most professionals don’t know.

But professionals deserve to know. They deserve marketing and branding that fits their competence.

I’m from your industry. I know your struggles. I’ve been there. I’ve solved it.

Let’s work on it.

 

If you’re a qualified professional tired of being overlooked – tired of earning less and working more than some unqualified guru – head over here. I’m sure I’ve got something interesting for you.