Solving complex problems requires two things. The competence to solve then and the ability to sell the solution. An excellent solution that doesn’t sell does neither create value nor make money.

The best solution doesn’t win. The solution that’s sold best wins.

Experts, professionals and companies with complex products face this reality every single day. Selling the best solutions is oftentimes the hardest.

I’ve been seeing that reality play out in the field of international tax planning and asset protection for many years. Mediocre solutions beat excellent solutions. Gurus beat experts.

I’m not gonna accept this status quo. I make excellent solutions sell. I make experts beat gurus.