I want to live in a world in which the most competent people dominate their field. The market, however, works differently. Business is a mind game. Persuasion wins.

My team and I turn experts into the best sellers and negotiators.

I’ve observed the gap between competence and persuasion in the international tax and asset protection industry. These fields require thorough expertise to navigate, yet way too many incompetent gurus do way too well. It boggled my mind how competent colleagues lost deals to these gurus.

Up to the point where I obsessed over the psychology of persuasion. To hand this power back to those who should rightfully wield it. The actual experts.