The best solutions are often the hardest to sell. Solving complex problems requires profound expertise. But expertise doesn’t sell itself. Selling advanced solutions for complex problems is challenging because communication needs to balance between professional accuracy and sales psychology.

My mission is to make competence rule. To achieve this, I help experts with complex offers sell more and negotiate better deals. You can learn more about it below.

There’s a story behind this mission. My professional background is law. I’ve been working as an advisor for international tax strategy and asset protection for quite a few years.

These industries are infested with unprofessional offshore gurus who capture clients through carefully crafted narratives and unrealistic promises.

I knew that it was my moral duty as an advisor to save clients from these gurus and solve their problems before the gurus could. But it is not easy to win with a boring, legal, technical solution against the offshore gurus narratives. These guys know pretty well which psychological levers to pull, and since they don’t care if their solutions do actually work for the client, they focus on that.

However, with the time I found out it could be done. It was possible to beat narratives through competence. So I worked hard to perfect my understanding of marketing and selling complex solutions to complex problems.

I now want to enable other experts – experts who are much better at their craft than I ever was at mine – to do this. Because it’s the best thing I can do to clean up the markets and make competence rule.