Communication has one purpose: getting a certain message from one persons mind into another persons mind. It doesn’t matter if there’s one or multiple recipients. The underlying mechanic stays the same.
To illustrate the challenge with communication, lets imagine one communicative process as a path. On one end is the conscious mind of the sender, on the other end the conscious mind of the recipient.
For the sake of simplicity, we will ignore the transmitting medium (e.g. the senders voice), the transmission path itself, and the receiving medium (e.g. the recipients ear). The message can be altered in all three of these stages for physical or technical reasons.
Our focus here is the human mind. We will assume a flawless physical transmission (voice works, ear works, no noise, email client and email server works, etc.).
Even if flawless physical transmission is given, the message is inevitably altered in the process. It needs to pass two layers of subjectivity, and no two human minds are alike.
There is no objectively correct wording for any given message. How a sender articulates a message is influenced by many different subconscious processes.
Likewise, when the recipient physically receives the message (e.g. the sound reaches the ear), it immediately gets subconsciously filtered and interpreted.
Filtering means that the recipients subconscious mind highlights certain parts of the messages content and overlooks others. The conscious mind processes a maximum of 2,000 bits of information per second. The subconscious mind between 20 million and 400 million bits of information.
No piece of communication ever gets perceived entirely by the conscious mind. This is physically not possible for the neurons of the prefrontal cortex.
Interpretation means that the subconscious mind processes the meaning of each word and nonverbal signal using its own patterns that stem from self-perception, conditioning, experience, and partially genetics.
Every single message gets filtered and then interpreted by the subconscious mind of each individual recipient before it ever enters their cognition.
And since no two human minds are alike, no two people understand the same message in the same way.
This makes it particularly challenging when addressing a broader group of recipients. Broader audience means less effective communication.
No matter the medium, every sender of any message needs to anticipate the subconscious filters and interpretation patterns the message needs to pass.
It doesn’t matter what you intend to say. It matters what they understand. Intention exists only in your head.
Understanding this one thing might skyrocket your sales. Knowing it, however, is not enough. I’m talking about thoroughly understanding it. On an intuitive level. In your subconscious mind. Effortlessly. Automatically.
If you want to work on that and start to sell complex offers effortlessly, you know where to find me.
See you.